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The Excellent Storm: Deceptive Advertising of Restricted Profit Merchandise Continues as Tens of millions Dropping Medicaid Seek for New Protection

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The Excellent Storm: Deceptive Advertising of Restricted Profit Merchandise Continues as Tens of millions Dropping Medicaid Seek for New Protection


By Rachel Schwab and JoAnn Volk

An enormous protection transition is underway for tens of millions of people that have relied on Medicaid all through the COVID-19 pandemic. After a three-year pause, states have begun disenrolling residents from Medicaid, a crucial security internet program for individuals with low incomes that gives medical health insurance to among the most underserved Individuals. This course of will go away many of those people in want of latest protection that meets their well being care wants.

A secret shopper examine performed by researchers at Georgetown College in June 2023 suggests that individuals dropping Medicaid who’re eligible for high-quality, inexpensive protection by way of the Reasonably priced Care Act (ACA) market are dealing with aggressive advertising and marketing of restricted profit merchandise. Regardless of the provision of backed market plans, deceptive gross sales techniques put tens of millions of former Medicaid enrollees prone to buying insurance policies that expose them to catastrophic well being care prices, or forgoing protection altogether.

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The examine discovered:

  • On-line searches for medical health insurance led to web sites and solicitations from gross sales representatives selling restricted profit merchandise, relatively than the ACA market.
  • A researcher spoke to twenty gross sales representatives utilizing two profiles of shoppers dropping Medicaid who’re eligible for a $0 premium plan with no deductible on the ACA market.
    • Not one of the 20 representatives talked about the provision of a $0 market plan with no deductible.
    • Over half of representatives tried to promote the shoppers restricted profit merchandise.
    • Representatives incessantly made false or deceptive statements that hid the restrictions of restricted profit merchandise or misrepresented the provision or affordability of market plans. Most representatives promoting restricted profit merchandise additionally refused to supply written plan info.
    • Many representatives, significantly these promoting restricted profit merchandise, used aggressive gross sales techniques, corresponding to pressuring shoppers to decide to a plan over the telephone or suggesting that plans would develop into unavailable or costlier in the event that they took further time to have a look at their choices or finances.

You may learn the complete report right here.

CHIR thanks The Leukemia & Lymphoma Society for his or her beneficiant help of this examine.

Monetary Curiosity Disclosure: Rachel Schwab serves as a Senior Analysis Affiliate within the Heart on Well being Insurance coverage Reforms at Georgetown College. She has additionally served as a guide for The Leukemia & Lymphoma Society, Inc.

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